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America Doesn’t Have a Sauna Culture: Myth or Reality?

Adam Bamba Tanaka moderates a panel discussion on the “new wave” of sauna culture, delving into the history of authentic sauna in the U.S., reasons for its current popularity, differences in sauna between urban and rural areas, and how the panelists’ businesses are contributing to growing sauna culture in this country.

Justin Juntunen
CEO/Founder, Cedar + Stone Nordic Sauna

Equal parts modern designer, sauna snob and business owner, Justin has nearly four decades of practicing and building saunas. At Cedar + Stone, a leader in the sauna industry, his team designs, builds, and creates beautiful thermic bathing experiences throughout North America. Over the next decade, Justin is committed to hosting one million people to sauna so that we can build more resilient lives.

Leonid Khanin
Co-Founder & Design Director, World Spa

World Spa is Brooklyn’s premier wellness sanctuary. Leonid has more than 20 years of expertise leading multifaceted teams in notable architecture and design projects, and is renowned for his visionary strategies and inventive problem-solving abilities. His portfolio boasts an array of ambitious ventures ranging from wellness retreats and cultural institutions to hospitality establishments and corporate complexes. A dynamic influencer at the intersection of design, technology, experiences and wellness, Leonid consistently drives innovation and excellence.

Jennifer Lynn
Chief Wellness Officer, Holistic Diva LLC

A self-proclaimed lotus flower, Jennifer Lynn thrives in wellness environments designed to transform individuals into better versions of themselves. She is a senior executive with 25 years of broad-based experience in many facets of luxury brand development, spa, wellness and retail operations, sales and marketing and construction management, mainly in Las Vegas. Lapis Spa & Wellness – Fontainebleau Las Vegas

Adam Bamba Tanaka
Chief Operating Officer, Therme Group US

Adam is responsible for coordinating strategic planning, business operations and pre-development for Therme Group’s U.S. market entry. Therme Group combines historic traditions of thermal bathing with nature, technology and culture to deliver the world’s most advanced wellbeing destinations. Adam has advised city governments, universities and technology companies on major planning and has taught courses on urban innovation and real estate at Harvard and Columbia, and holds a PhD in Urban Planning from Harvard. Follow his bathing adventures on Instagram at @abathingadam.


The original Erittäin Hieno Suomalainen (Very Fine Finnish) shampoo and conditioner are made in Finland from the cleanest, finest ingredients.

In a random draw at the conclusion of the program, one lucky audience member will win today’s prize.Must be present to win. NOTE: Prize shipped to U.S. address only.