Niina Baum

Niina Baum is a third-generation Finnish-American with dual citizenship in Finland, and she is conversationally fluent in Finnish. She owns Valo Media, a marketing agency named after the Finnish word for ‘light,’ reflecting her deep connection to her heritage. Niina has a master’s degree in Information Communication Technologies from UW-Stout, is a Rhinelander Top 10 Under 40 award recipient, co-founder of Northwoods Young Professionals, a TEDx speaker, and on the USA national team for dogsled racing.