National Sauna Week 2025 Was a Huge Success!
Written By:
Administrator
National Sauna Week 2025 was a record-breaking celebration of the Finnish sauna tradition, engaging thousands of sauna enthusiasts across the U.S. and beyond. This year’s event featured an exciting mix of in-person and online experiences, bringing the warmth of Finnish culture to communities everywhere.
Key Highlights:
- Over 2,600 registrations for our nine online webinars, exploring sauna history, wellness, and innovation. (That’s a 207% in registrations from the first 3 years since we’ve started!)
- A nationwide sauna raffle in partnership with Finnleo, with Marjorie Nelson winning a brand-new sauna.
- Engagement Growth: Our social media reach and website traffic skyrocketed, with over 500,000 views, and a 737% increase in unique website visitors.
- Sauna Partners Nationwide: Businesses and organizations across the country offered special promotions and events to bring authentic Finnish sauna experiences to more people than ever.
As we wrap up this incredible week, we extend a huge thank you to our sponsors, partners, and participants. Your support helps us keep this beloved Finnish tradition alive. Please consider donating to keep this fire going!
Next year marks our 5th anniversary, and we’re going bigger and hotter than ever! Stay tuned for updates on National Sauna Week 2026. Catch the sessions recordings soon at: NationalSaunaWeek.com.