Session #5 | The State of the Sauna Union
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National Sauna Week
North America is discovering sauna in new and exciting ways! Join Justin Juntunen of Cedar and Stone Sauna and Alan Jalasjää, podcast host of Kivia Sauna and sauna expert, take a deep dive into the growing sauna market across the continent. Together, they’ll uncover regional trends, innovative developments, and growth opportunities in the burgeoning sauna market. This discussion will delve into the evolving role of public saunas, bathhouses, and wellness providers, offering an under-the-hood look at the vibrant sauna community across the continent. Don’t miss this chance to immerse yourself in the future of sauna!